E-Cigs on the Airwaves

Electronic cigarette advertising on TV reaches many youth

(dailyRx News) One of the reasons cigarette TV commercials left the airwaves was their market appeal to youth. It’s unclear whether that may be the fate of e-cigarettes as well.

A new study found that TV commercials for e-cigarettes are reaching a wide audience of youth.

Most of these commercials air on cable networks and center on one brand.

The health risks of e-cigarettes are less understood than the risks of cigarettes, so it’s not clear whether this advertising poses a risk to youth.

Read more from RxWiki HERE.